SKOGEN Magazine reaches 83,000 foresters and forest owners in Sweden. Your channel to Sweden’s forestry sector.
SKOGEN is a professional and highly-regarded trade magazine published 11 times a year by the Swedish Forestry Society. Coverage includes the monitoring of international trends in the forestry sector, free-ranging debates, investigative articles, technology reviews, advice on silviculture, research results and a balanced selection of display and classified advertising. SKOGEN enables your message to be placed in a professional, clearly defined context.
SKOGEN is the magazine for which owners of large forest properties and professional foresters are willing to pay to read. In Sweden, the forestry sector enjoys a particularly high standing. Forest owners and forestry personnel have a high level of training.
SKOGEN reaches a wide audience. Most professional foresters read SKOGEN, whether they are employed by public authorities, private-sector corporations, forest-owner associations, research organizations or small companies. A total of 14,000 people subscribe to Skogen annually, but the number of readers is more than three times this total.
SKOGEN’s readers have inquiring minds. Independent research shows that they spend close to three times as long reading the magazine (102 minutes per issue!) as the average trade magazine. The advertisements in the magazine are also perceived as an important part of the magazine content. Some 95 percent of subscribers feel that the advertisements contain useful information. SKOGEN is also a magazine with
a long lifetime. Readers tend to save their copies of the magazine for future reference.
In Sweden, as elsewhere, forestry is more of a lifestyle than a job. This makes SKOGEN as much a hobby magazine as a trade journal.
SIZE TYPE AREA PRICES 2020
(With x Height) 4-colour
Full page and spread
2 Page Spread
Live area: 396x254mm, Trim: 426x284 mm + Bleed: 3 mm (from trim on each side)
Live area: 183x254mm, Trim: 213x284 mm + Bleed: 3 mm (from trim on each side)
Cover page, 2nd and 3rd
Live area: 183x254mm, Trim: 213x284 mm + Bleed: 5 mm (from trim on each side)
Cover page, 4th
Trim: 213x242 mm (the page contains space for address fields) + Bleed: 5 mm (from trim on each side)
1/2-page Horizontal 183x124 mm, or
1/2-page Vertical 89x254 mm
1/4-page Vertical 89x124 mm, or
1/4-page Horizontal 183x60 mm
1/8-page Horizontal 89x60 mm
Price: According to offer
All prices are in Swedish Kronor (SEK)
When you advertise in the SKOGEN, your ad is also included in SKOGEN's digital edition for subscribers.
No VAT or advertising tax will be added
Material: Digital material – pdf-files, 300 dpi, CMYK
Controlled circulation 2016 15,300 copies
(Latest Booking date / Publication date)
1 Forest & climate 2.1 / 27.1
2 Timber business pulpwood (extra newspaper included; Forest Technology) 31.1 / 27.2
3 The Birch tree 28.2 / 27.3
4 Entrepreneurs 1.4 / 27.4
5 Supply of raw materials (extra newspaper included; Forest technology) 30.4 / 27.5
6-7 The forest food 1.6 / 29.6
8 Nature & Game conservation 31.7 / 27.8
9 Storms & Fires (extra newspaper included; Forest Technology) 31.8 / 28.9
10 The Timber business 1.10 / 27.10
11 Cutting area (extra newspaper included; Forest Technology) 2.11 / 27.11
12 Protected forest 30.11 / 28.12
BANNERS PRICES AT WEBSITE/NEWSLETTERS
920 x 550 pixels (covers website). Price 4,850 SEK per week
We recommend supplementing custom-sized ads for smaller screens:
Tablet: 600 x 350 pixels
Smartphone: 300 x 179 pixels
1060 x 200 pixels. Pris 4,850 SEK per week
260 x 200 pixels. Price 2,750 SEK per week
Article list (position 2, 4 or 6 between the news)
680 x 240 pixels. Price 4,200 SEK per week
Image banner: Gif, jpg or png format (not animated) or an animated gif.
Once a week, reaches 16,000 readers
410 x 140 pixels. Price 4,500 SEK per week
220 x 140 pixels. Price 2,500 SEK per week
Advertising bookings: Johnny Nattsjö
Telephone: +46-8-412 15 50 or +46-8-412 15 00
E-mail: johnny [dot] nattsjo [at] skogen [dot] se