At SCA's Annual General Meeting, President and CEO Jan Johansson explained that throughout 2008 SCA will be conducting an initiative in the area of hygiene to highlight a matter that is emerging as the most important public health issue for the world's population. (Press release),
,”As a leading player in this area, it is natural for us to put the spotlight on hygiene issues,” said Johansson. ”Hygiene is crucial in developing countries. But even in
,According to Johansson, access to basic personal hygiene products is essential for giving people in developing countries a better life. And he said he hopes that SCA's involvement in this area will help put hygiene issues higher up on the agenda nationally and internationally.
,In order to meet rising demand, SCA is investing to boost its capacity in the European incontinence care segment and the tissue segment in Latin America.,
,”The International Year of Sanitation is an excellent initiative, since it highlights how even small measures can improve the everyday lives for poverty stricken people around the world. Diapers, feminine hygiene products, toilet paper and incontinence protection products are a matter of both health and quality of life,” said Johansson.,
,SCA is currently conducting a global hygiene survey in Russia, Mexico, the US, Sweden, Germany, the UK and China to identify local variations and approaches to hygiene. Later in the year, SCA among other things will be launching a Web site focusing on hygiene issues.,,Personal hygiene products today account for more than half of SCA's sales, and with the potential that exists in the aging population and rising general prosperity around the world, Johansson expects the segment to continue growing.,,
,Ivar Palo
,Forest Sweden,